Naturepreneurs Mastermind Old

An online campfire to connect with fellow Naturepreneurs and learn how to grow and activate your nature-based business, online

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Hey there! My name is Alissa and I’m the founder of We Are Wildness and the Co-Facilitator of the Nature-based Business Network. I also do social media strategy, website design, and other fun stuff at Campfire Social.

My partner Kevin, and I have been working with entrepreneurs and nature-based businesses for a few years. We offer consulting, designing, and brand development and help them grow their online presence and increase their engagement. We are both passionate about helping Naturepreneurs thrive online, and as a result achieve more success with their work. We love using social media to enhance the health of businesses and to help the natural world.

Because time is finite, we can only consult with a specific number of people (or design a specific number of websites) at a given time.

Recently, we had an idea that would magnify our time and ability to connect with and help more Naturepreneurs....

Does this sound like you?

  • You’ve started a Nature-based project or business
  • You don’t want to work in an industry that is harming the natural world
  • You want more freedom to do what you want when you want and spend more time outside
  • You sometimes feel alone when working on your Nature-based business, especially online
  • You may be the only one on your team or have a small team

I can relate to all of these things and that’s why I created We Are Wildness and the Nature-Based Business Network. I wanted to do work that I felt good about every night before I went to sleep and every morning when I woke up. I wanted to connect with other people who do good work for Nature and people, and I wanted to feel like I was part of a community of Naturepreneurs who were figuring things out together and supporting each other to succeed.

For me, feeling part of something bigger than myself, where people understand me and rely on me, makes me really happy. Three years of business school and 7+ years of working on my own businesses and helping others with theirs has given me valuable insights and skills to share, and sharing makes me feel good. So, a lot of the reasons I want to create this mastermind is for my own happiness. I hope that from this selfish intention I can also up other people’s happiness by helping them improve their business’ growth and success online, creating more freedom, abundance and purpose in their lives. It feels like a win/win to me.

A mastermind group is the way I plan to do this. A virtual campfire, if you will. ;)


"Every successful individual knows that his or her achievement depends on a community of persons working together."
― Paul Ryan

A mastermind for Naturepreneurs who want to grow their business online.

An intimate community of authentic and motivated individuals who want to do good work, for Nature, humans, and wildlife.

We'll be sharing our experience, skills, and tips on how we have grown our business (and others) online.

So, what is a mastermind group exactly?

We like this definition by the Success Alliance:

"Mastermind groups offer a combination of brainstorming, education, peer accountability and support in a group setting to sharpen your business and personal skills. A mastermind group helps you and your mastermind peer achieve success. Participants challenge each other to set powerful goals, and more importantly, to accomplish them. Through a mastermind group process, first you create a goal, then a plan to achieve it. The group helps you with creative ideas and wise decisions-making. Then, as you begin to implement your plan, you bring both success stories and problems to the group. Success stories are applauded (loudly!), and problems are solved through peer brainstorming and collective, creative thinking. The group requires commitment, confidentiality, willingness to both give and receive advice and ideas, and support each other with total honesty, respect and compassion. Mastermind group members act as catalysts for growth, devil’s advocates and supportive colleagues. This is the essence and value of mastermind groups."

Your Mastermind Facilitators

Kevin Park

Kevin is the Co-Founder at We Are Wildness.

is the Co-Founder at We Are Wildness and the Nature-Based Business Network. “I’ve been working in the realm of online business and marketing since 2007. Since that time, I’ve helped a wide variety of businesses; from local artisans, to non-profit organizations to multi-million dollar international outdoor gear brands. While doing that I helped develop our own little side project, We Are Wildness, into a thriving online business with over 400,000 supporters across our social media channels. My experience in setting up and optimizing online stores, social media marketing and brand development give me a deep well of expertise to draw from, no matter what type of product or service you offer. I treat all businesses that I work with as if they were my own, because I know first hand just how much courage it takes to put yourself out there. It takes a lot of work to build and grow a business. Your success is important to me, and I bring the same level of passion, attention to detail and personal care no matter what size the project, or where you are at on your online business journey. I know it can feel difficult to keep up with the rapid pace of the online world these days -- especially when you’re busy with everything else you need to take care of in your business (and life!). That’s why I’m here to help show you the way and focus on the most effective areas where your business can improve. I'm deeply passionate about helping other passionate nature-based business owners stay relevant online, grow their business, and make a bigger positive impact in the world.”

Alissa Wild

Alissa is the Founder at We Are Wildness and Co-Founder of the Nature-based Business Network.

"I’ve been using social media for 19 years, starting back when ICQ and Myspace were all the rage. In 2010 I started We Are Wildness on Youtube as a personal project and then I decided to create a community so I could connect with other Nature lovers. As it grew, I started connecting with people on Facebook, Tumblr and Twitter…. and then later on Pinterest, Instagram and Snapchat, as I motivated myself to push through the learning curve of new social media platforms and jump on as an early adopter.

I’ve been using Facebook for 10 years and have learned all of the the tricks of the trade. I’ve grown pages from 0 to 15,000 likes in less than five months. I grew We Are Wildness from 0 to 415,000+ likes in just 5 years. I’ve had the freedom to be creative and experiment with We Are Wildness’ brand and social media presence and have learned so much through trial and error. The insights I’ve gained over the years have allowed me help other companies, non-profits, artists, and creators with their social media and online presence. Now, as I grow my business and brand and develop a nature-centered online school, I have the confidence and resources to create an offering for other nature-based entrepreneurs and creators who want to help and reach more people, online."

Mastermind Structure:

Monthly goal, tips, resources, content ideas, unbranded images for use on your social media, and a reflection question

Friday check-ins

Weekly office hours and Q&A to connect with Alissa and Kevin

Daily posting and sharing with other mastermind members

Periodic interviews with business leaders in the Nature-based industry and beyond

The areas of online business that we’ll focus on:

  • Social media
  • Marketing and Sales
  • Website optimization
  • Community building
  • Business apps and admin tools
  • Calls to action (how to ask)
  • Goal setting
  • Balance and staying grounded

Topics we’ll explore together (more as we go):

  1. Learn where and how to start… sometimes this is the hardest step
  2. Build confidence with getting your business online
  3. Reach more people who are interested in what you are creating
  4. Develop consistency with your online posting and engagement so that it will eventually feel easy and natural and won’t suck up all your time
  5. Save hours of your day by learning effective and efficient social media and online business hacks so you can get off your computer
  6. Find your brand voice and feel good when posting - work through fear (we all feel it)
  7. Staying grounded and connected to Nature while working online
  8. Increase community (audience) engagement with your online posts
  9. Grow your community (audience)
  10. Customer service techniques
  11. How to create unique content
  12. Find more people to interact with your posts and campaigns
  13. Increase traffic to your website
  14. Authentic communication
  15. Motivation to work on your Nature-based project even if you’re tired from your day job
  16. Create a social media schedule so you will have regular content
  17. Reach bigger audiences for your events
  18. Know how and why to use FB ads and boosted posts
  19. Which social media platform is best for your business to be on, and why
  20. Build your email list
  21. Automations to make your life easier
  22. Find your project’s central mission
  23. Define your target market (your people)
  24. Learn the basics of GOOD design so you can attract people’s eyes
  25. Access to real time market research via our nature-based networks and connections
  26. Networking and collaboration

We suggest a commitment of at least 3 months to allow yourself to experience what it’s like to be a part of a business mastermind.
We will periodically open the mastermind to new members.
Disclaimer - If you do not plan to check in with your mastermind tribe at least once a week in the first 3 months we suggest that you don’t join. We need your commitment if you want results.

This group is not for people who:
  • Are been-there-done-that kind of people
  • Don’t have a Nature-based business (people who do business with Nature in mind or directly improving the natural world)
  • Haven't started their Nature-based project or business yet (are still in the planning stages)
This group is for people who:
  • Want to grow their Nature-based business and know that having a strong online presence and social media community is the way to succeed
  • Have a Nature-based business that is mainly offline and want to take the leap into the online realm but don’t know how or where to start
  • Have an online presence but feel that it’s not working for their business or isn’t as effective as they would like
  • Are open-minded
  • Have a computer, a good wifi connection, and a smartphone
  • Want to share their experiences, wins, challenges, and skills with the tribe
  • Want to feel supported by like-minded people who can relate to their struggles and triumphs

Is this something that you would like to be a part of?

We would love to have you. :)

Alissa Wild

Love from our Clients

Working with Alissa and Kevin has been one of the best moves our company made when looking to grow our branding and online media presence. They were thorough, innovative and created great content that matched the look and feel we were hoping for beautifully. I would recommend them to any small business wanting to bring their online presence to the next level.

Alissa and Kevin built me a really great new website for me at a reasonable price within the estimated time. I was super happy with it - and still am! I continued to work with them to promote my work through social media, which resulted in more followers and sales as well. Alissa and Kevin are super organized, and good communicators, which was so helpful for me and my business.

Daniel J. Pierce
Heartwood Film

Kevin & Alissa are a powerhouse duo who have helped me to reorient my documentary production company towards social impact and clear results. Their skills in design and social media strategy have helped to clarify and better communicate my company's mission, develop new and more engaged audiences, and to channel engagement into action. They are a pleasure to work with and I look forward to many more collaborations in the future...

I live in Italy and I often feel isolated and alone in my efforts to make my love for nature spread around and be my one and only job. By feeling connected to a wider community of thought leaders in the the field of nature connection makes me reassured, confident, inspired and enthusiast that yes, we can make a change, together, for our beloved earth!

Sandra Cunningham
Walking Coach

Working with Alissa and Kevin has taken away the overwhelm I previously felt about social media marketing, helping me to better understand how to leverage Facebook as a communications channel. No matter where you’re starting from, Alissa and Kevin guide you through everything you need to know, step-by-step, in a very easy to follow process. I love the very grounded, friendly and generous style of our two guides, who are genuinely nice people, as well as clearly smart and Facebook savvy!

I have a nature-based business called WeThriveOutdoors, our mission is to raise awareness of the opportunities for ecotourism here in British Columbia and abroad. I have had multiple strategy sessions with Kevin and with We Are Wildness and I believe that they are worth every cent. The biggest challenges I have faced have been in these early stages and I have WAW to thank for helping me get WeThriveOutdoors off the ground.

Cole Slusarenko